Our Work Examples: Capturing Attention in the Real World
At streetSMM, we believe that data should drive design. Our A/B testing platform allows retailers to test different visual creatives directly in their stores, measuring real customer engagement using advanced gaze tracking technology.
Here are a few examples of how our system works in practice.
Scenario 1: The Busy Aisle Test
In this example, a tablet is placed on a stand in a high-traffic aisle. The goal is to see which product image stops customers in their tracks. As you can see, even with people walking by quickly, our system detects when someone turns their head to look at the screen. This "Attention Conversion" metric is crucial for understanding the stopping power of your visuals.
Scenario 2: The Shelf Decision
Here, a tablet is integrated directly onto a clothing shelf. A shopper pauses to compare two shirt options displayed on the screen. Our system tracks not just that they looked, but how long they looked (Dwell Time) and which specific part of the image held their gaze. This granular data helps merchandisers understand which product features are most appealing.
By testing different creatives in these real-world scenarios, our clients have seen up to a 40% increase in engagement and a significant boost in in-store sales.